LaNetra's Journey to Empowering Style

LaNetra Collins Butler’s story is one that radiates passion, creativity, and an unwavering determination to empower individuals through seeing and manifesting their unique style. From a young age, she displayed an innate flair for all things style, from draping her oversized bath towel into beautiful dress to styling her friends’ outfits, hair and doing their makeup. As she grew older, LaNetra harnessed her attention to detail and natural talent, transforming it into a career that spans various industries, from entertainment to personal styling and beyond.


LaNetra embarked on her fashion journey while pursuing her Fashion Marketing degree, immersing herself in the vibrant music industry as an Assistant Fashion Stylist. This chapter in her career laid a solid foundation, providing invaluable firsthand experience and forging strong connections with renowned personalities. Through her work, she’s had the privilege of working with esteemed music entertainers such as Usher, Brandy, Fantasia, and Halle Bailey, establishing her reputation for successfully collaborating with musicians.


However, her ambition and thirst for growth pushed her to explore new avenues within the fashion realm, leading her to delve into retail management, editorial styling, and wardrobe consulting. With each venture, LaNetra honed her expertise, further refining her ability to translate individuality and self-expression into stunning, cohesive ensembles. Her commitment to helping others find their unique style, regardless of gender, became her guiding light.


Venturing into the film and television industry proved to be a pivotal moment for LaNetra, as it marked the beginning of a rewarding chapter that continues to shape her career to this day. With over 12+ years of experience in the Film/TV Costume industry, LaNetra has become an integral part of Black Hollywood, leaving her indelible mark on projects that inspire and captivate audiences worldwide.


Some of the notable works in LaNetra's portfolio include 42: The Jackie Robinson Story, BET's The Game & Being Mary Jane, Survivor's Remorse, Night School, Like a Boss, Queen & Slim, Uncle Drew, Coming to America 2, Black Panther Wakanda Forever, and The Color Purple musical film. Working alongside esteemed actors such as Daniel Kaluuya, Taraji P. Henson, Wendy Raquel Robinson, Lauren London, Gabrielle Union, Jay Ellis, Tichina Arnold, Ronreaco Lee, Shaquille O’Neal and Kyrie Irvin. LaNetra has shaped characters through her meticulous costume craftsmanship, embracing storytelling through apparel.


LaNetra's collaborations with esteemed Costume Designers Francine Jamison-Tanchuck and Ruth E. Carter are among her career highlights. These partnerships provided her with invaluable learning opportunities, allowing her to witness firsthand the transformative power of costuming in creating immersive and authentic worlds on screen. Her latest work as a Costume Designer was for Summer 23 Films’ "Soulmate Tracker", a project that was born out of the 2023 strike of the film/TV industry. In the wake of this industry-wide disruption, she devoted her creative talents to bringing the characters to life through her unique vision and impeccable attention to detail.


Beyond her on-set endeavors, LaNetra shares her expertise through personalized wardrobe consulting services. By understanding her clients' unique style and lifestyle, she empowers them to embrace creativity and freedom in their sartorial choices. Through her consulting work, LaNetra aims to inspire all women and men, encouraging them to express their individuality with confidence. As a contributor to Simply Buckhead magazine, LaNetra has showcased her editorial styling talents, captivating readers with her ability to curate fashion-forward looks and celebrate personal expression.


LaNetra's journey exemplifies the power of passion, talent, and an unwavering commitment to empowering others through her gift of style and joy. Her story is a testament to the transformative nature of fashion, transcending industries and inspiring those it touches. LaNetra's dedication to her craft continues to shape the world of fashion and entertainment, leaving an indelible impact on the industry she loves.